The ‘Get a Mac’ ad campaign has been well received and critically acclaimed among ad circles since launching in 2006. However, Justin Long (who plays the Mac) has told The Onion AV Club that Apple may be discontinuing the series.
“You know, I think they might be done. In fact, I heard from John [Hodgeman], I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there s no one I’d rather do it with than John.”
This obviously is not an official confirmation, and it may just be that Apple is shifting their advertising priorities to where they’re most needed (which right now is the iPad). However, if the ‘Get a Mac’ series really is over, it’s really a shame the character and charm of Hodgeman and Long made the ads some of the most entertaining of the past decade.
