Reports are that Apple has started blocking apps that access unique device identifiers (UDIDs). With increasing scrutiny from lawmakers over privacy issues, this will prevent the main method that app developers track their customers, leading to a great deal of consternation on their part.
“Everyone’s scrambling to get something into place,” said Victor Rubba, CEO of Fluik. “We’re trying to be proactive and we’ve already moved to an alternative scheme.”
“This is definitely happening. In the next month or two, this is going to have an impact on all ad networks and apps using advertising,” said Playhaven CEO Andy Yang. “Everybody’s trying to make their own choices about what to use instead.”