EA is publicizing that racing franchise Need For Speed has surpassed 100 million units sold, a feat that took 15 titles and nearly as many years.  If all goes well when the company rolls out Need for Speed World Online next year, it could take a lot less time and packaging to double that figure.

FastCompany talks to EA about plans for NFS and other game brands that it intends to bring online using the free-to-play PC game model.  Even before the racing franchise comes online, the publisher is preparing to release Tiger Woods PGA Tour Online in January.  The title has been in beta since May, and EA claims that 50,000 beta players have put in more than 130,000 rounds.  Among lessons from its golf game beta, EA is finding how online games facilitate studying user behavior and quickly improving on games using player data and community feedback.

Read more at FastCompany {link no longer active}.