Ubisoft promises that Assassin’s Creed 3 in 2012 will be the biggest entry in the series yet. Despite the annual releases over the past three years, Ubisoft CEO Yves Guillemot is not concerned that the brand is being diluted.

Assassin’s Creed is an incredible franchise and there are a lot of expectations that it will continue to grow,” said Guillemot. “We are pleased with our continued success so far: in the U.S., Assassin’s Creed: Revelations was a Top Ten title for the entire calendar year, which shows that the demand is definitely there.”

“We think that delivering regular installments and expanding the brand to other platforms will continue to satisfy the demand, while at the same time attracting new fans,” he added. “And we’re confident that the next installment of Assassin’s Creed will be the biggest to date.”

2012 will be a key year for Ubisoft, hoping to build on the strength of being the U.K.’s No. 2 publisher, and having the second biggest selling game in the U.S. in Just Dance 3. “We’re challenging [EA and Activision], certainly,” Guillemot noted.“If we keep our focus on delivering high-quality games and on attracting and retaining top talent, I’m confident we’ll reach that goal of becoming No.1.”

Source: MCV