The MI6 conference in San Francisco took place last Thursday and culminated in an awards show to honor the best achievements in video game marketing. According to IndustryGamers, {link no longer active} Ubisoft’s Assassin’s Creed II stole the show with seven gold awards, including the Outstanding Overall Integrated Marketing Campaign award.
That said, Ayzenberg Group was well represented at the show too, taking home a Silver award for its great Resident Evil 5 campaign. Ayzenberg’s 5 Part Viral Flashback Video Series for Capcom’s latest survival-horror title won for “Outstanding TV or Theatrical Ad Campaign” (watch it here) {link no longer active}. Additionally, Ayzenberg’s Shot At Love video for WET (watch right here) {link no loner active} won a silver award for “Outstanding Promotional Trailer.”
“The winning work featured at this year s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape,” said Jonathan Block-Verk, President and CEO of MI6. “This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience.”
