Not only are a number of baseball clubs getting creative with their own marketing, but interest in advertising during baseball telecasts appears to be way up, according to The Hollywood Reporter. The report indicates that baseball’s TV rights holders are nearly sold out of commercial time on their first few months of games, both at the national and local levels.
Fox, for example, is just about sold out for April and May. Two of the big sectors buying the ad spots are automotive and financial. There’s been a doubling in automotive ad dollars and a 75 percent increase in financial advertising, when compared to last season’s Fox Saturday afternoon games. Additionally, Turner said that it’s seen a 15 percent-20 percent boost in ad dollars for its Sunday afternoon MLB games. Ad revenue is also up by about 50 percent at Yankees Entertainment and Sports Network (home of the World Champion New York Yankees), as six clients renewed for the 2010 season back in early November, which was a first for the network.
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