Electronic Arts has put up a series of Battlefield 3 billboards up across the U.K. in locations like London, Birmingham, Salisbury and Bracknell. It is believed that they might be trying to up the hype in preparation for Gamefext at the NEC Arena on September 16.
This is still just the opening salvo in an advertising war with Call of Duty: Modern Warfare 3 that’s expected to top $100 million between the two shooter titles.
Source: CVG
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