DICE’s general manager Karl Magnus Troedsson recently said that their competitors in the shooter space are getting lazy. He continued this assertion about the competition, including Infinity Ward, saying that Battlefield 3 will best all challengers and that it was a true sequel to Battlefield 2, unlike the Bad Company series.
The competitors out there are established and they’re very, very big, said DICE’s general manager Karl Magnus Troedsson. We believe that they are not innovating, that they are treading water. We are investing our time, energy and money in actually innovating. Every time that we release a new game, we ask ourselves what can we do better What can we make faster More fun So, first and foremost we always compete with ourselves.
Source: Games.on.net
