Sega has rolled out a billboard ad campaign for Bayonetta that taps into Japan s demonstrated fondness for playing peek-a-boo with attractive women.  Billboards displayed at Japan’s busiest metro hub Shinjuku Station feature the game’s sexy femme fatale protagonist covered by removable stickers.  Sultry poses, along with a couple randy-sounding if not completely translatable slogans, encourage passer-bys to peel off the stickers.  The stickers are fliers with information to access a mobile phone site for the game.

Read more at The Escapist.