BBC Worldwide announced that their digital revenue has increased 58 percent over last year, led by games. Digital revenue, composed of iPlayer, apps and games comprised 12.8 percent of the company’s total revenue.
BBC Worldwide launched 11 games over the past year year, with a dozen more currently in development. It saw 3.5 million game downloads, not including Top Gear’s Stunt School Revolution, which is BBC Worldwide’s fastest downloaded game to date with 2 million downloads in its first month.
“BBC Worldwide has proven itself to be a leader in the digital sphere this year,” said John Smith, CEO, BBC Worldwide. “Through embracing advances in technology and striking strategic partnerships with emerging companies, our brands have evolved across a host of platforms. We have also ensured that more audiences get to experience the wealth of content from both from the BBC and UK creative industry, through placing ourselves at the heart of the digital revolution.”
