Best Buy is keeping its full year forecast as it stocks up on inventory in anticipation of brisk holiday sales. Chief executive Brian Dunn told MarketWatch that the retailer is also hiring more seasonal employees for the holiday rush.
Like all retailers, the company has been hurt by recent declines in demand for products including video games and digital cameras. Best Buy is preparing for what is traditionally its most profitable period of the year by staying competitive on price with discount retailers such as Walmart and running special promotions for loyal customers through its RewardZone program. Best Buy has also launched a customer service page on Twitter called Twelpforce.
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