Irrational Games has announced the winner of the “Name in the Game” contest was Payton Lane Easter. Irrational artist Mike Swiderek whip up an in-world advertisement for Payton Lane Easter & Sons Premium Automated Stallions.

When it comes to automated stallions, accept no substitutes.

“Out of well over a hundred thousand entries submitted to our ‘Name in the Game’ event, the small — randomly generated! — list of potential winners included the name ‘Payton Lane Easter,'” wrote IG Chris. “We couldn’t make up a more fitting name for a citizen of Columbia if we tried. So we didn’t. Our art leads chose it unanimously. Congratulations, Mr. Easter.”

Source: Irrational Games