Research in Motion recently announced that they are launching a new advertising service. The maker of Blackberry is allowing ads in apps where it’s relevant, enabling developers to connect with ads and ad networks like Amobee, Jumptap, Lat49, Millennial Media and Mojiva and receive 60 percent of the revenue.

“This new advertising service not only brings new channels of revenue to our developer community, but also provides them with a single relationship through RIM to simplify the commercial and technical complexity of mobile advertising,” said Alan Brenner, SVP of BlackBerry Platform for Research in Motion. “We also feel that it is important that agencies and brands have full control of the creative process and have worked to provide features in the SDK that will allow them to bring dynamic and relevant ads to BlackBerry smartphone users.”