US rental chain Blockbuster is rolling out a program to rent movies loaded onto SD cards, reports Fast Company. The cards can be played back on mobile phones and other SD-capable devices. Blockbuster is charging $1.99 per rental, with customers allowed to keep the SD card while the content becomes unplayable after an expiration date.
FastCompany says the move is in response to the growing popularity of cheap rentals offered through RedBox kiosks, as well as the growing adoption of online movie streaming through services such as Netflix Watch Instantly. Read more at FastCompany.
