A recent report says that 17 percent of U.S. households own at least one Blu-ray Disc player. This level of penetration (greater than Netflix) is double what it was in 2008, with 20 million U.S. households owning both a Blu-ray player and DVD player.
The study further showed that 45 percent watch movies on a dedicated Blu-ray player while 47 percent use the Blu-ray compatible PS3. Blu-ray players have actually caught up to the PS3 in terms of reach, while 1.7 million U.S. households own both a PS3 and Blu-ray player.
DVD purchases and rentals are still higher than Blu-ray, but Blu-ray households tend to rent and buy more discs than DVD households. Blu-ray is also becoming the format of choice for younger, wealthier households with children.
“Although more Blu-ray households rented or purchase DVDs than they did Blu-ray Discs, BD households actually rented or purchased more Blu-ray titles and DVD on average,” according to the Centris white paper.
Source: Home Media Magazine
