Live Gamer has announced that they are acquiring ad network gamerDNA Media and engagement advertising platform BrandPort. The two will be combined to form Live Gamer Media, which will offer advertisers a singular solution for reaching hardcore, social and casual gamers on several levels of engagement.
Launching Live Gamer Media through the acquisitions of two impressive companies – gamerDNA and BrandPort – offers advertisers a one-stop partner for connecting with gamers in a whole new way, said Andrew Schneider, president and co-founder of Live Gamer, We’ve brought together the reach of display with the innovation and high-engagement levels of virtual goods incentive video – both gamers and advertisers win.
