It’s happened. It’s finally October 21, 2015: the “real” date Marty McFly and Doc Brown time-traveled to in Back to the Future II.
So maybe there aren’t flying cars yet and maybe video games have become much more tactile than hands-free, but we’ve still come a long way. We can FaceTime each other, fly miniature drones, track our every move and make payments with our phones! To celebrate the future and the legacy and cult status of Back to the Future, brands have been tweeting today in full force. Here are some highlights of what we’ve seen on this unofficial holiday.
Lexus
When technology, design and imagination come together, amazing things can be achieved. #LexusHover https://t.co/NmTo9ZGoWw
@ Lexus UK (@OfficialLexusUK) October 17, 2015
Although Lexus tweeted a video of a real hoverboard that uses superconductors a few days ago, the #LexusHover truly took off today. What better way to celebrate Back to the Future than making the future happen
Pepsi
All you wanted was a #PepsiPerfect Available on 10/21/15 at https://t.co/tJxg2Et8ZH while limited supplies last. pic.twitter.com/WkSSwVNGS6
@ Pepsi™ (@pepsi) October 20, 2015
For a marketing push Pepsi had to wait 26 years to do, the Pepsi Perfect was available for today and today only. Word on the street is that the drink has already sold out.
JetBlue
Roads Still don’t need those where we’re going. #McFLYing #BackToTheFuture pic.twitter.com/EdlPnlhzUQ
@ JetBlue Airways (@JetBlue) October 21, 2015
Your car may still have wheels, but JetBlue reminds everyone that we can all still fly.
Xbox
Hold on tight. We’re going #BackToTheFuture. pic.twitter.com/1ks2ZsnXCN
@ Xbox (@Xbox) October 21, 2015
Flux Capacitors, that all-important tech that allows one to travel to-and-fro in time isn’t required to use an Xbox One. Whew!
Ford
Speaking of Flux Capacitors, the 2016 Ford Fiesta now has an optional add-on that “makes time travel possible (if time travel were possible, but it’s not – yet) in a stylish enclosure.”
Nike
This one isn’t so surprising, as Nike had announced they would be developing this back in 2014. It wasn’t until today, however, via Michael J. Fox’s Twitter account that we got to seem them in action and learned they would actually be available in 2016.
Michael J. Fox models the first self-lacing @Nike Mag pic.twitter.com/bgPWM5CKBE
@ michaeljfox.org (@MichaelJFoxOrg) October 21, 2015