Cartoon Network has enlisted Burger King on a campaign to pick the next new series premiering on Adult Swim. As reported in MediaPost, the campaign channels Burger King’s Have It Your Way messaging, launching a fan voter drive to pick which pilot episode from eight candidates will join the network’s adult-skewed programming lineup. Billed as the Big Uber Network Sampling, the Adult Swim promotion is running on a Burger King branded micro-site. Viewers to the site can watch full pilot episodes and vote on favorites each week through March 8. The pilot episode with the most votes airs on Cartoon Network on March 22. MediaPost says the campaign includes a contest component also drawing from Burger King messaging, where one winner will have it their way by programming an entire night s lineup on Cartoon’s Adult Swim block. Read more at MediaPost {link no longer active}.
Burger King Dives Into Adult Swim
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