Adweek has research from new media agency Zeta Interactive showing the year’s most talked about ad campaigns. Zeta measured the volume of internet buzz for ad campaigns launched in 2009 and whether the tone was positive or negative to come up with a buzz index. Mars candy’s Snickers brand topped their list with its Snacklish campaign. It’s the one playing on the Snickers name and trade dress to create TV and display ads with nonsensical taglines, sometimes tied in with celebrity names such as those with NBA star Patrick Ewing ( Patrick Chewing ) and NFL kicker Adam Vinatieri ( Adam Nougatieri ). The remaining top five were Cars.com’s Super Bowl launched David Abernathy TV ad, Apple’s yearlong There s An App for That campaign, GM’s Reinvention” ads, and Intel’s techie rock star spots.