Activision has so far given the growing mobile and social gaming spheres a miss for the most part, but that doesn’t mean they’re not thinking about it. Activision Publishing president Eric Hirshberg says that Call of Duty: Elite will be their answer to all of that.
“I think when Bobby said that he was speaking about that moment in time, which is a while ago now, said Hirshberg. And I think that we ve seen some maturation in both of those areas of gaming and I would argue that a lot of the elements of Call of Duty: Elite are using a lot of the elements of both social and mobile. We ve got dedicated iPod and iPad apps, Android, etc.”
“I think what Activision has done, very smartly, is we don t want to rush into anything until we figure out what our unique contribution and what our unique competitive advantage can be, he added. What we re choosing to do is use social and mobile and the fact that people are playing games in different parts of the day on different devices than they have before as a way to strengthen our core business. That s what we re doing with Call of Duty: Elite.
Source: IndustryGamers {link no longer active}
