Call of Duty Elite, Activision’s new social service for the franchise which launched alongside Modern Warfare 3, got hammered at its debut and was all but crippled. Activision has said it’s working on it and everything will be 100% fixed by December 1, but what’s impressive – and shows the brand power – is that Call of Duty Elite has managed to attract 1 million paying members in just six days even with the launch hurdles.
“The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans’ standards. I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand,” said Eric Hirshberg, CEO, Activision Publishing. “I’m very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so. Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge.”
