Activison Blizzard has signed a deal with Tencent so they can exclusively bring Call of Duty Online to China. The free-to-play game will focus multiplayer, with revenue from perks and customisation options for weapons, equipment and characters.
“We are very excited about our relationship with Tencent and the opportunities for gaming in China. We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games,” said Activision Blizzard CEO Bobby Kotick. “Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market.”
