CCP Games has launched an interactive ad campaign for MMO game EVE Online. The online campaign is designed to entice the game s 300,000 subscribers to recruit new players. CCP Games is placing interactive banner ads on sites such as MSN and AOL that contain rich media widgets. The widgets, which include video from the game, can be downloaded and placed on MySpace, Facebook and other social sites. The campaign runs October through the end of the year.
Read more at MediaPost {link no longer active}.
