When it as discovered that some of the DLC for Street Fighter X Tekken was on the disc, there was some fan outcry. Capcom senior vice president Christian Svensson admits there was a communication breakdown with fans, noting that there are some business aspects that consumers have difficultly appreciating.
“It came down to a development process issue more than anything,” said Svensson. “I wish it had been done differently. I think it just becomes – the rationality of what content costs to make and how you fund that content doesn’t come into play here for the consumer. It’s an emotional issue that I think we need to be sensitive to.
“The other part of this is we could have had a better communication strategy around this back at the outset. Left to their own devices, consumers will always jump to the worst possible conclusion,” he added. “I think what you’ll see in the coming weeks is that the conclusions that were jumped to were not the correct ones.”
Source: Game Informer
