The recent film Street Fighter: The Legend of Chun Li was a critical and commercial flop, reinforcing the opinions of many about movies based around game franchises. Still, Capcom vice president of strategic planning and business development Christian Svensson is hopeful for the future of the franchise.
Let’s just say there were a lot of people with different ideas as to what was the best route to take with that movie, described Svensson. A path was chosen, a result was had. I think there are some learnings internally that we’ve taken away from that experience. I think you’ll see some clever live-action stuff that will excite our fans at some point in the future, based on Street Fighter. Let’s just say that the book is not yet done on Street Fighter film and video projects. Hopefully we get one right sometime in the future. There are more projects in the works.
When asked how Capcom was looking to view its properties, Svensson cited another media brand. I think if you ask Haruhiro Tsujimoto, who’s our COO and President in Japan, the model he s always put forward to us is the Marvel model, described Svensson. That is, Marvel’s business was comic books, but they have branched out and become a pop culture media company. I think that’s really the ultimate goal for Capcom in the long term. I don’t think it’s an easy path. It’s not an immediate path where this is going to happen, but we already do content expansion through a variety of media — novels, comics, and soundtracks. All of that fun stuff expands and adds to the universe. We’ve done a fair number of motion pictures, both large and small. We’ve had other motion picture projects in development for a very long period of time Devil May Cry, Onimusha, Dark Void — some of which may come out, some of which never may see the light of day. That’s just the way Hollywood works. The goal is to be everywhere with your brand. Have your brand touch as many people as possible, but still be true to the fans ideally.
Source: GamerLive.tv
