Dunkin’ Donuts and Baskin-Robbins have announced a contest titled “America’s Super-Soldiers.” Part of the co-branded experience with Captain America: The First Avenger, it encourages people to nominate local heroes, with the winning one receiving a prize pack including $5,000 on their Facebook page.
“Dunkin’ Brands is thrilled to partner with Marvel Studios to bring the excitement of Captain America: The First Avenger to our guests, and we are particularly proud that our America’s Super-Soldiers contest provides an opportunity to continue our tradition of recognizing both U.S. veterans and active servicemen and women who give selflessly,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “We hope everyone will help us recognize these real-life heroes whose commitment to our local communities makes such a difference to so many people.
Cross promotions at Dunkin’ Donuts will include the cherry-flavored Captain America Coolatta drink, the First Avenger Tri-Cup, the star-shaped Captain America Donut and the Stars & Stripes Donut with Red icing and red, white and blue sprinkles. Baskin-Robbins will feature Super-Soldier Swirl was the July Flavor of the Month with vanilla ice cream swirled with a combo of blue chocolate chips and a cherry flavored ribbon, the Hydra Force Sundae, with chocolate, brownies, hot fudge, whipped cream with chocolate sprinkles and a cherry, the Super-Soldier Sundae, with the above mentioned ice cream topped with white cake, and a strawberry topping and the Captain America Ice Cream Cake, inspired by Captain America’s signature shield is a sheet cake customized with ice cream and cake flavors along with a collectable Captain America Cake Topper.
