Cie Games announced that they are working with Proto Corporation. The developer of the automotive-based Facebook game Car Town has 40 million users and a means to help expand the auto-enthusiast magazine across Asia,

“We are thrilled to partner with Proto Corporation to focus on bringing localized and exclusive content to Car Town players in Asia,” said Dennis Suggs, president and CEO of Cie Games. “Enabling fans to play in their native language with new, custom-designed features for each region will further enhance the players’ overall user experience and expand our community.”

The partnership will see Proto publish, market and develop localized versions of Car Town on Facebook for Asia in 13 countries, including Japan, Malaysia, South Korea, Taiwan and Thailand. Cie benefits from being one of the first social game developers to utilize a game as an effective brand building and advertising platform.