After Casey Anthony was found not guilty of murdering her daughter, Twitter immediately went ablaze about the verdict. Entenmann’s took advantage of one of the trending topics by tweeting, “Who’s #notguilty about eating all the tasty treats they want ”
Needless to say, Entenmann and the social media company Likeable both apologized. “The truth is, our team was leveraging the trending topics and moving so fast they neglected to see what the hashtag was related to, said Likeable CEO Dave Kerpin. It was obviously insensitive, and on behalf of the entire Likeable team and our client, Entenmann’s, I’m sorry. Please know that I am working on refining our process to ensure that this does not happen again.
Wry jokers on the internet quickly created a parody account @EntenmannsPR which posted, “The only thing your dad will smell in the trunk of your car is our delicious donuts! #notguilty,” and, “Safety tip kids: Never go swimming after a whole box of chocolate donuts. You’ll drown in deliciousness! #notguilty”
Source: Hollywood Reporter
