Citi has announced that it is expanding its ThankYou Rewards program to include gift cards and virtual products from Zynga, similar to American Express. Starting at 600 ThankYou Points, users can get a line of exclusive items available only to Citi ThankYou Rewards members.
“Citi is continually looking for opportunities to provide our millions of ThankYou Members with new and exciting ways to use their points. Partnering with a leading social gaming provider like Zynga to add new, exclusive gaming content to ThankYou not only helps to keep our reward collection highly relevant and exciting but it also meets an expressed demand for products in the social games category,” said Terry O’Neil, Executive Vice President, North American Cards, Citi. “The virtual Zynga gift cards provide our members with an easy way to redeem rewards quickly and for relatively few points while the exclusive content enables them to express their individuality with gaming characters and content they won’t find anywhere else.”
