Club Penguin has promised 3 million British pounds to spend in print, television and online ads to promote children’s safety online. The free-to-play game for 6 to 14-year-olds already includes “Ultimate Safe Chat,” with filters and human moderators.
“Safety is important to us. Even though we don’t have the ability to make the entire internet safe, we do have the ability to educate and empower kids to keep themselves safe,” said Club Penguin founder Lane Merrifield. “It starts with making sure that the parents are involved, making sure kids understand not to share personal information and to tell someone if they experience something inappropriate.”
“We don’t control who comes on the site but we have a lot of control over what they experience once there,” added Merrifield.
Source: BBC
