While Infinity Ward has been unravelling and might not be around too much longer, Treyarch is still kicking, and their latest Call of Duty was publicly unveiled recently. Titled Call of Duty: Black Ops, the visuals would imply a Cold War setting sometime during the 1970s and ’80s. Activision has high hopes for the game, especially since the publisher wants to reinforce the notion that Call of Duty is still very strong as gaming brand. You can bet that their marketing efforts will be sizable for this title this year.

Cold War Gets Hot In Call Of Duty: Black Ops
Recommended For You
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…