Loveplus+ is one of the hottest dating simulations in Japan, having sold nearly a half million copies. It’s also helped act as a promotional device for Atami, a Japanese resort town outside of Tokyo.
Loveplus+ is one of the hottest dating simulations in Japan, having sold nearly a half million copies. It’s also helped act as a promotional device for Atami, a Japanese resort town outside of Tokyo.
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…