Free-to-play is one of the biggest trends sweeping the industry right now – it seems like almost every major online title is offering some kind of free-to-play or “freemium” service and with good reason: it’s a business model that works. Sony Online Entertainment has revealed that its DC Universe Online has seen a staggering 700 percent revenue jump since making the switch to free-to-play.

Having already announced that one million new players had signed up since transitioning to the new business model, John Smedley, President of Sony Online Entertainment, announced the revenue jump and noted that 85 percent of daily log-ins are now by returning players, and the user base continues to grow at a rate of 6 percent per day. He also said that daily revenue is now mostly generated by players purchasing additional character slots and new skins for their in-game characters.