Deep Silver won acclaim and increased attention for their now famous trailer for Dead Island released back in February 2011. Now, that trailer has been awarded with a Golden Lion in the Internet Film Lion Category for its original approach at the 58th Cannes Lions International Festival of Creativity.
“Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it s also fantastic that the trailer s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition,” said Georg Larch, international marketing director of Deep Silver. “We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer.”
