DeNA has announced that they are relabeling Mobage-town. On March 28, the popular Japanese social mobile service will become just Mobage.
Also, the Plus+ Network run by the DeNA owned American subsidiary Ngmoco will be rebranded Mobage as well (it has already been integrated into the Mobage network). Finally, the same logo will be applied to the PC-based service Yahoo! Mobage.
The re-branding, notably, changes the logo from Japanese katana to Roman characters, hinting at a larger push into the Western market.
Source: Andriasang.com {link no longer active}
