Modern Warfare developer Infinity Ward is calling on other game studios to get directly involved in the marketing of their products. Talking to MCV, Infinity Ward community manager Robert Bowling says developers should cut out the middleman and consider that they know their products and consumers better than anyone. The studio has been directly involved in Activision’s marketing and PR for the upcoming sequel Modern Warfare 2. Bowling has been behind revealing game information through social media channels such as YouTube and Twitter.
Read more at MCV.
