According to the NPD, those that play digital games acquire an average of 5.9 new games every three months compared to just 5.4 amongst core gamers, while playing barely less time (16 hours a week compared to 18 hours a week). They estimate that over a third of all game content is acquired digitally.

“The name of the game in 2011 seems to be choice. Gamers are increasingly branching out to methods of play other than those that the industry has traditionally expected them to use,” said NPD analyst Anita Frazier. “Fueled by the growth of smartphones and new tablet devices, mobile gaming continues to accelerate, and what a game is and what it means to be a gamer is evolving, reflecting the rapid nature of change within the industry.”