Disney has been running a multi-faceted campaign for Skyrunners, a teen-skewed sci-fi film being released under its Disney XD children s network banner. As reported in Multichannel News, Disney has now teamed up with Google on a unique promotion through Google Maps Street View. The promotion lets people access Google Maps through the film’s web site to watch short animations of UFO’s crashing into any neighborhood they select. Disney’s campaign for the film has included other digital and viral efforts tied into the film’s UFO abduction premise. The company created a mock UFO crash site using illusionist sidewalk painting at Comic Con in San Diego this summer. Earlier this year it began releasing viral videos referencing UFO sightings and featuring the film’s actors in a press conference.
Disney Film promo ‘Crashes’ Google Maps
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