Sony is considering a second launch for PSP Go, based on Edge-Online s report on rumors originating on game site Gamervision. Citing a source close to Sony, Gamervision says the company is considering a marketing blitz to ignite sales of its PSP hardware spin-off. Sony launched PSP Go in fall 2009 as a version of its handheld system with the disc-drive removed and equipped only to play downloaded content. Edge-Online says Gamervision further speculates that a price drop could be part of the re-launch strategy. Sony had not commented on the rumor at the time of this post. Read more at Edge-Online {link no longer active}.
Does Sony Want A Second Go At PSP Go?
Recommended For You
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…