Dominos has launched a campaign of late to show where their ingredients come from. They’ve complemented this with an interactive page where players can earn rewards on Facebook. It definitely reminds us of social games like FarmVille and seems like a smart way for Dominos to engage its audience, which likely overlaps with many in the gaming demographic.

Click through enough, get a free pizza!

Find out more at dominos.com/behindthepizza/.