Dr Pepper has announced the release of Dr Pepper Football with the help of Electronic Arts. The game can be unlocked via a special promotion code on specially marked Dr Pepper 14-oz, 16-oz, 20-oz and 21-oz bottles and fountain cups throughout the college football season.
“Dr Pepper is a longtime supporter of college football, and now we’re giving our fans a chance to get in the game,” said Dave Fleming, director of marketing for Dr Pepper. “There has always been a battle between consumers over which tastes better, Dr Pepper or Diet Dr Pepper, and now fans can settle that dispute on the field.”
“EA is excited to partner with a forward-leaning marketer like Dr Pepper who is developing compelling new content for our consumers,” said Elizabeth Harz, EA’s Senior Vice President of EA’s Global Media Sales. “Dr Pepper Football is yet another way to build brand affinity by creating a meaningful interactive experience for fans of EA and Dr Pepper.”
