At EA’s E3 press conference, among the announcements and trailers was the latest entry in their Dragon Age franchise: Dragon Age: Inquisition. Last September, the game was announced as Dragon Age 3: Inquisition, but EA had a change of heart. EA Labels president Frank Gibeau told IGN that the name change was part of a tactical marketing decision.
“It’s a tactical marketing decision,” Gibeau said, “There wasn’t anything strategic about it, to be blunt. We just wanted to draw more attention to the fact that Inquisition is an all-new chapter inside of the Dragon Age universe, as opposed to people expecting a follow-on to Dragon Age 1 and 2 in a literal, linear sense.” EA and Bioware are trying to market the game as an entirely new experience from the first two entries in the series. Unlike Dragon Age 1 and 2, Inquisition takes place in a completely open world.
Sequels and followups have become commonplace in the industry over the last several years. With titles like Assassin’s Creed IV, Final Fantasy XV and Battlefield 4, numbered sequels have become a common occurrence. EA is trying to differentiate Dragon Age: Inquisition from the rest of the sequels on the market. Bioware is proving that Dragon Age isn’t just another number.