EA and Dr Pepper have launched a yearlong promotional partnership, reports Promo. The partnership is a co-op marketing campaign with EA games branding appearing on a range of Dr Pepper products, including packaged sodas and fountain drinks sold through convenience store chains such as 7-Eleven. The campaign, slated to run through the end of 2010, gives buyers of Dr Pepper products special codes that unlock exclusive content for EA games. EA’s current lineup of games involved includes Mass Effect 2, Battlefield: Bad Company 2, Spore, and Sims 3.” The publisher intends to roll other games into the campaign throughout the year. Promo flavors the news with recent data from 7-Eleven that sales of prepaid game cards at its stores doubled between 2008 and 2009. The chain said as a result it s now looking to double the number of games for which it sells the cards. Read more at Promo.