Retail sales have been slumping lately in the industry, and the stock for Electronic Arts has taken a beating as a result. EA CEO John Riccitiello asserts that retail sales are not reflective of the company’s whole business anymore.

“Just five years ago people said that the PC game business was in a radical state of decline because NPD said it was down 10 percent, 20 percent, 30 percent, year-in year-out,” said Riccitiello. “The fastest growing platform for video games today is the PC, but it’s growing through subscriptions, through micro transactions and through downloads.”

Source: CNBC