Rango the movie with Johnny Depp is getting a lot of attention right now, and EA is making sure the game is equally high profile. There will be ads on TV, online and even in theaters, along with plenty of POS materials and Nickelodeon ads.
EA is very excited to partner with Paramount on Rango, said EA’s senior marketing director Matt Woodley. The game has been made hand in hand with the film’s creators and the resulting quality is very high. It is a genuine extension to the wonderful film an achievement often strived for but rarely reached in this genre.
Source: MCV
