EA CEO John Riccitiello has said Nintendo Wii is proving to be a weaker platform than expected for third-parties, reports CNET. Speaking earlier this week on the company’s quarterly earnings call, Riccitiello said that EA is making high-quality titles for Wii. Yet company has seen disappointing results including poor performance for the recent title Dead Space: Extraction, an exclusive for Wii based on one of its franchises. He said the situation will likely not change as figures show that Wii sales are falling, and that Nintendo needs to do more. He added that EA has reached out to Nintendo to explore how to better promote third-party software. Read more at CNET.

EA Points To Wii’s Receding Tide
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…