EA is serious enough about increasing its Nintendo business that it s willing to build brick and mortar to support a Wii game. As reported in Kotaku, the publisher is promoting its exercise simulator EA Sports Active for Wii through two storefronts located in Boston and San Francisco. The locations are dedicated entirely to selling the game and its accessories, with storefronts that seem to channel mobile carrier and Apple stores in design and layout. EA says the stores are open through December 14 of this year. Read more at Kotaku.