Last year, Electronic Arts partnered with weapons makers like the McMillan Group and gun magazine maker Magpul for a charity and cross promotion relating to Medal of Honor: Warfighter. While no money went to EA (it all went to veteran’s charities) EA has made clear it won’t be engaging in a similar partnership this year.
“We won’t do that again,” said EA spokesman Jeff Brown. “The action games we will release this year will not include licensed images of weapons.”
Still, EA will continue using names and likenesses of guns without providing any payment, something that game developers have been doing for year. “We’re telling a story and we have a point of view,” EA’s President of Labels Frank Gibeau. “A book doesn’t pay for saying the word ‘Colt,’ for example.”
Source: Reuters.com
