Activision and Infinity Ward had an off-the-wall, and perhaps not thoroughly thought out, viral video about overzealous grenade use in Modern Warfare 2. The game makers ultimately pulled the video after complaints about its not-so-subtle moniker. Now EA and DICE have opted to go there for Battlefield: Bad Company 2, perhaps swinging for a double by elevating their own war shooter while reminding players of the tasteless approach their rival took. Check it out at YouTube.
EA Viral ‘F.R.A.G.S.’ A Rival
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