Meteor Solutions CEO Ben Straley’s article for MarketingProfs is a great follow-up to the iMedia Connection article on viral triggers posted in yesterday’s [a]list daily.  Straley sees earned media , essentially viral and word-of-mouth branding, as a significantly less costly yet potentially more effective alternative to traditional advertising.  The challenge is creating and executing a compelling campaign and measuring results.  Straley provides his list of three essentials to an effective program.

Read more at MarketingProfs.